Louis Vuitton x Yasiin Bey x Niels Shoe Meulman

Furthering its ongoing campaign honoring the legacy of Muhammad Ali, Louis Vuitton releases the latest “The Greatest Words” film that captures Yasiin Bey and calligrapher Niel Shoe Meulman translation Ali’s words into each of their respective creative outputs. While Bey’s voice echos throughout the room, Meulman lays claim to the ring with his unique oversized brush strokes, effectively detailing the word “Life” across the center platform. Poetic and artistic, both Bey and Meulman showcase a synergy of two talents that both pay equal homage to one of the greats.

[via HypeBeast]