CLOUD PINK @ gallery seoul xii from everyware.kr on Vimeo.

Korean creative agency Everyware created the piece Cloud Pink that allows viewers to reach out and manipulate clouds.  With the use of fabric and digital images to clouds viewers can finally play with in the stratosphere.

Everyware describes the experience:

Lying down on a hill with your pupils filled with the endless blue sky, perspective of your eyesight suddenly gets distorted and clouds drift at the tip of your nose. You stretch your arms up to the sky to touch the clouds but can’t reach. Another world right above your head, clouds. Today, I visualize my colorful cloud of words right in front of your eyes. Touch the pink clouds drifting on a giant fabric screen, reminisce your childhood clouds of dreams. I spent countless sleepless nights just to realize my unproductive and only romantic cloud of words. But, isn’t it nice if we could feel the clouds at our fingertips?

More info can be found at the the Everyware website.

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