Nike to Release Power Laced Sneakers: There’s Something Very Familiar About All This
It’s been almost 30 years since the release of Back to the Future, and 25 years since the release of its sequel. In Back to the Future II, Marty McFly went into the future—to 2015—where he stumbled upon the Nike power laced sneakers. Right on schedule for the sneakerheads, Nike designer Tinker Hatfield announced that we should, indeed, expect to see the power laced Nike’s at some point next year. Great Scott!
This isn’t entirely new. In 2011, Nike released 1,500 film replica MAG’s on eBay to raise money for the Michael J. Fox Foundation for Parkinson’s Research. Except these shoes didn’t have automatic power laces as in the movie. They served as more of a collectible. Now, it appears the automatic lace technology has arrived.
These high tops—with the right technology—will allow you to slip on the shoe, push a button, and they’ll tighten for optimal comfort. (If it’s similar to the movie). The sneakers we wear day in and day out are a fashion statement. Admit it. Often, we tuck the laces inside the sneaker to reveal the complete shoe for a nice, loose fit. With the power laces, we won’t have to tuck or tie the laces, just slip them on. But, how will the technology work? Hatfield hasn’t revealed any of the details. His quote was simple, Sole Collector.
At the Jordan Brand Flight Lab during the NBA All-Star weekend events in New Orleans, Hatfield said, “Are we gonna see power laces in 2015? To that, I say YES!” No price has been set, and it has yet to be determined whether the style of the MAG’s will remain the same, or if Nike is planning to release a whole new design with the power lace technology.
It will be interesting to see whether these shoes will be a special limited edition release, or if this is the wave of the future we’re crashing into. As 2014 progresses, be on the lookout for further news about the illuminating, innovative, advanced technology power laced sneakers.
It’s only fitting to see Nike’s plans line up with the year McFly traveled to in Back to the Future II. While looking forward to their release, don’t expect to see the Cubs beat the Marlins in the 2015 World Series.