KRETH is part artist, part tastemaker with a bright future in the creative world ahead of her. She is currently studying under Leah McSweeny, founder of the legendary women’s streetwear line Married To The Mob. KRETH also runs her own website, thekreth.com, “a collective for the aesthetically inclined.” From creating original photography, designs and music mixes to sharing her perspective on the latest in popular and underground culture, there isn’t much she can’t do. Meet KRETH in our latest Young Geniuz feature.
Mechanical Dummy: Who are you and what do you create?
Kreth: I go by Kreth. I’m a woman of many hats; my hands are in damn near everything. From creative directing to visual merchandising, my channels are unlimited.
MD: Who were your earliest creative influences?
K: I’ve been obsessed with Kelis, Gwen Stefani, and Beth Gibbons of Portishead for years. But the most influential idol I have is my Mom, she’s probably the dopest woman alive.
MD: What is your ultimate goal as a creator?
K: Aside from establishing “KRETH” as a brand, I want to create network of talented visionaries. My overall goal is way bigger than just my brand; I’m only a single piece to the puzzle.
MD: What childhood experiences helped you develop your perspective on the world?
K: Traveling with my mother around the world put me on a completely different wavelength from my peers. The world is so vast; I believe your ideas should be too.
MD: What is your past work experience in creative fields?
K: I did styling and visual merchandising for BCBG Max Azria for over a year. Freelancing amongst several streetwear brands satisfied my unconventional niche for fashion as well.
MD: Whom do you work with now? What is your current role?
K: I’m at Married to the Mob as an assistant. I’ve been following the brand since I was 15, so finally being able to work for them is a blessing!
MD: Where do you find inspiration?
K: I find inspiration in almost everything. Anyone with a creative mind knows that the possibilities are endless. Most people think you can only find inspiration from “art”, I think you can find inspiration from anything that required thought.
MD: What advice would you give to other young artists who wish they could do what you do?
K: You will have people who don’t believe in your vision. There will be obstacles, as well as several dead ends before you get on the right track. TRUST YOUR JOURNEY.