Could New Apple TV with Siri Be Coming This Summer?

We may finally see a new Apple TV this summer, according to a new report.

Apple will show off an updated Apple TV set-top box, along with an App Store, at Apple’s Worldwide Developer Conference (WWDC) this June, BuzzFeed’s John Paczkowski reported.

The new device will feature an updated design, support voice control via Siri and will act as a hub for “a selection of HomeKit-enabled home automation devices,” per Paczkowski.

With the rumors this week that Apple is finally close to developing its own over-the-top TV service, the timing for a new set-top box seems right.

After all, the Apple TV really is in need of an update the Apple TV really is in need of an update. It’s been more than three years since Apple released a significant hardware revision to its set-top box, and recent price drop aside, the product is starting to show its age.

Both Amazon’s Fire TV and the Xbox One already feature voice support. Adding Siri to the mix could help make the Apple TV even easier to operate.

Still, the biggest news might be that Apple is finally willing to open up the guts of the Apple TV for developers to build TV-centric experiences.

Historically, only certain approved services have been permitted to have an Apple TV app. Other developers were forced to use AirPlay as a way to marry content to the TV screen, which can work great; apps like SketchParty TV are proof of what’s possible. But Apple could go much, much further.

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