adidas Originals Superstar Launches with Interactive Light Show in London’s Hackney Reservoir

German sportswear heavyweight adidas recently celebrated the launch of its Superstar Supercolor range with a triumphant event in London. Taking place just off Hackney Reservoir, guests were given the opportunity to control the slew of interactive lights on sight via Twitter. To project the color of their choice, attendees tweeted at @adidasuk with hashtag #supercolor. The event also saw campaign star Pharrell Williams take stage, all while a smoking gun Trefoil and synchronized laser show by Marshmallow Lazer Feast loomed over the water. Other entertainment included a drawing board made from 50 sneakers in various shades, a Sneaker Tree, and a Supercolor Wheel. Check out the recap images above and follow adidas UK on Instagram to stay updated with the brand’s movements.

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