Known as Roc Nation’s “Lifestyle Specialist” and the man behind its apparel, Emory Jones has been tapped by PUMA for a special capsule collection. Dubbed “Bet On Yourself,” the range is inspired by Jones’ hustle and the idea of persevering in the face of seemingly unsurmountable odds. The result is a range that include a long-sleeved tee alongside a track suit and PUMA’s Star and Dual footwear models — all of which come in blue with red accents and Vegas-inspired graphics as a literal translation of the betting theme. Says Jones:
Where I grew up, there was a sense of urgency instilled in us from birth. If we didn’t make it big and make it fast we wouldn’t be anything, therefore gambling was always seen as quick route to success but nobody ever told us that the only betting we should ever do is on ourselves. If you don’t set goals for yourself, other people will always run your life. Eventually I accepted that greatness was a process and I would stay on that course no matter what hand I was dealt.
Look for the full collection to be available soon at select PUMA stockists.