Back in January, Big Sean announced he was leaving adidas to join the PUMA family. Today, PUMA officially announced Sean as its new creative collaborator and global ambassador. Adding to the brand’s expanding lifestyle lineup, the rapper will first be the face of the PUMA Classics campaign set to launch this summer before working to design an exclusive collection with the brand that is set to release in the spring of 2018. With PUMA as a sponsor, Sean will sport styles from the Classics line and rock the German brand during his upcoming I Decided summer tour.
PUMA’s global director for brand marketing Adam Petrick says that, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
Check out the custom look designed just for Big Sean above.