adidas & Dak Prescott Unveil New Reigning Champ Collaboration

Fresh off the newly-unveiled adidas by Kolor 2018 spring/summer run, fans of the label have another joint collection to look forward to. For adidas‘s latest major promotional campaign and collaboration, the German brand reconnects with Reigning Champ and Dallas Cowboys quarterback Dak Prescott to produce and push a full range of clothes and shoes. The new adidas Athletics x Reigning Champ line is intended to blend the German sportswear veteran’s best innovations in athletic apparel with Reigning Champ’s forward-thinking, progressive spin on “minimalist,” well-constructed fashion.

As far as the specifics of adidas and Reigning Champ’s new drop are concerned, the two have created new iterations of the PureBOOST and AlphaBOUNCE; there’s a “circular knit speckled gray” of the former and a light gray spin — complete with “leather sockliner” and “space-dyed engineered mesh” — on the latter. For the other products, clean, simple and instantly-wearable T-shirts, hoodies, unique Jacquard bombers and pants make up the menswear portion. Female fans of both brands will be able to indulge in crop tops and tights as well.

The new collaborative collection is set to hit the global retail circuit on August 4 via both labels’ online presences and select retailers and boutiques. Regarding pricing, expect to shell out anywhere from $45 to $210 USD. Three region specific EQT Cushion ADVs will also be heading to retailers soon.

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