Take a Closer Look at the Apple iPhone 8 Plus (PRODUCT)RED

Continuing its longstanding partnership with (RED), Apple recently released the iPhone 8 and 8 Plus in the now signature (PRODUCT)RED colorway. Like previous (RED) Apple products, the two new phone models feature a vibrant red aluminum finish with a contrasting pure white glass front. Available online and at Apple Stores worldwide, both devices are available in 64GB and 256GB capacities and priced between $699 USD and $949 USD.

Announced earlier this month, the (PRODUCT)RED iteration of the latest iPhone model marks the tech giant’s 11th year supporting the HIV/AIDS organization. For every (PRODUCT)RED iPhone 8 and 8 Plus sold, Apple sends a contribution to the Global Fund to support HIV/AIDS programs that provide counseling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, Apple has raised over $160 million USD through the sale of its (RED) products which serve to bring the world a step closer to an AIDS‑free generation.

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