After releasing its Instagram-ready SQ6 model earlier this year, Fujifilm has continued to roll-out unconventional looking cameras with the new XF10. The camera is a premium fixed-lens compact model, and will act as the successor to Fujifilm’s X70 compact, which was first revealed back in 2016.
In terms of technical specification, the XF10 comes with a wide-angle 18.5mm f/2.8 fixed lens and a 24.2 megapixel APS-C sensor. The camera is also super lightweight, weighing just 280 grams. Another feature is the “square mode,” allowing you to get easily your pictures perfect for Instagram. The XF10 is due to release in two colors — “Champagne Gold” or classic black — in August, with a retail price of $500 USD.