With Kendrick Lamar set to take over FUJI ROCK FESTIVAL 2018 this weekend, the rapper is now gearing up to launch a collaboration with iconic Japanese imprint UNDERCOVER.
Presented by Nike and Top Dawg Entertainment, the team up will be released with a special retail experience exclusive to Tokyo. Titled The Damn Pop-Up Shop, the pop-up will be taking place at NikeLab MA5 and will feature a soon-to-be-revealed collaborative capsule collection. Currently, we have a look at the lead T-shirt from the team up, which sports the same red theme of the Compton rapper’s DAMN. album along with UNDERCOVER’s signature graphic-focused styling.
Check out the preview for Kendrick Lamar x UNDERCOVER’s The Damn Pop-Up in Tokyo above and stay tuned for more information ahead of the launch.