Dyson has officially launched the new Dyson Airwrap, a hair styling tool that curls strands by using air and aerospace-inspired physics to avoid heat damage. The British engineering company’s latest gadget took six years, 230 engineers and scientists, and $31 million USD to develop — resulting in a retail price of $550 USD.
The Dyson Airwrap’s technology is based on a form of air pressure called the Coanda effect — a physics phenomenon that creates aerodynamic lift in airplanes. The Airwrap is powered by Dyson’s V9 motor and delivers high-pressure air through six tiny slots on a cylindrical barrel, which causes air to flow in a circular motion (Coanda effect) to create a mini vortex. When sections of hair come in contact, they wrap around the device and curl.
Each Airwrap comes with a set of attachments that lets you curl your hair dry or damp, control frizz and create different styling effects. The complete set costs $550 USD and a mini kit with fewer attachments costs $500 USD — all available at Dyson’s website now.