Grailed is teaming up with Polo Sport of Ralph Lauren to celebrate its upcoming “Limited Edition Denim & Silver” collection launch. The duo will be holding an invite-only pop-up event in which rare, archived pieces from the Polo Sport line will be showcased at the Polo Prince Street Store in SoHo, New York.
Grailed’s Lawrence Schlossman told Complex, “So much of where fashion is at today draws clear inspiration from the groundbreaking sportswear-meets-fashion narrative pioneered by Polo Sport. Through both the relaunch itself and a curated selection of vintage Polo Sport pieces sourced from our community, Grailed is continuing our mission of melding the past and present to help create the future of men’s fashion.”
Polo’s partnership with Grailed is another endeavor at broadening its audience and expanding brand awareness, similar to last year’s Palace x Polo Ralph Lauren collaboration. Access to the invite-only event will be granted exclusively via the POLO app, which will also host the selling-off of 12 vintage Polo Sport items from May 30. Head to the POLO app from May 16 to register your interest for the Grailed x Polo Sport pop-up event.