Daily Paper won‘t let Covid restrictions prevent the brand from presenting their visions for Spring/Summer 21. The African inspired brand sought to innovate and bring the spiritual and physical inspirations to a digital showroom, providing the viewer with visual “treasures of the past to unlock the secrets of the future” as reported by HighSnobity.
Their 3D campaign is a journey through past, present and future as guided by figures dubbed The Royal, The Activist and The Warrior. These stunning visuals were conceptualized by SAMY La Crapule, a Parisian digital artist who strives to marry inclusivity and bold design in his work.
Daily Paper seeks to restore the agency of African story telling throughout the Diaspora and inspire new heights for cultural expression.
Be sure to check out the SPRING/SUMMER 20 collection here.